LMAO Comedy Fest
BRIEF: An annual international comedy festival based in Manchester, UK sought fresh branding and identity for its Summer 2024 campaign. The client was keen to explore unique offscreen approaches to the design that supported this year’s focus on the comedians’ process. I created a wall of sticky notes with a comedian's random jokes, thoughts, etc. to represent the chaotic, meticulous nature behind the craft of comedy. All of the sticky notes include content from my own comedy journal.