Brother Werewolf, Original Halloween Pop-up Bar.

“Brother Werewolf” is my original concept for a Halloween pop- up bar. In order to execute this event, I worked for eight months to create a specific gothic horror brand that complemented the bar’s preexisting Italian aesthetic. I worked with a local graphic designer and directed the creation of the logo, its style, the social media graphics, and menu design. I worked with our social media team and was present for every photography shoot, directing the vision of this brand. I worked within an established budget, obtaining a projector, which was used to transform the space with vintage horror movies, as well as a coffin (“photo boo”) and two neon signs, which provided an instagrammable aesthetic increasing Brother Werewolf’s exposure. I oversaw the “set design” of the space and created five original cocktails and two original shots. The first year of Brother Werewolf, the cocktails I created for the event made up $38,000 or 25.34% of the total liquor sales. The second year, the specialty cocktails made a profit of $64,395, or 38% of liquor sales. Year one of the event, liquor sales were $38,000 more than the previous month, and 62.4% more than October of 2021. 2023 Brother Werewolf liquor sales saw an additional 30.5% increase when compared to 2022. Brother Wolf, October 7-31st, 2021 Liquor Sales: $44, 000 Brother Werewolf, October 7-31st, 2022 Liquor Sales: $117, 000. Brother Werewolf, October 6-31st, 2023 Liquor Sales: $168,168.84 165.91% increase in profit from 2021 to 2022 43.73% increase in profit from 2022 to 2023 282.2% increase in profit from 2021 to 2023 **Original Logo and Menu design by Greer Miceli. This year, after completing the Shillington graphic design program, I designed stickers for advertising as well as coasters . (designs included bellow).