Brother Werewolf, Original Halloween Pop-up Bar.

In order to execute this event, I worked for eight months to create a specific gothic horror brand that complemented the bar’s preexisting Italian aesthetic.

Social Media

Original Mixology

Branding/ Merch

Success Rate

Brother Wolf, October 7-31st, 2021 Liquor Sales: $44, 000

Brother Werewolf, October 7-31st, 2022 Liquor Sales: $117, 000.

Brother Werewolf, October 6-31st, 2023 Liquor Sales: $168,168.84

Brother Werewolf, Oct. 4-Nov 3rd, 2024 Liquor Sales: 179,794.55

design for lil wolves

lil wolf garnishes

Original napkin design

Original coaster design

Original stickers for advertising

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