Jolene's, Original Dolly Parton Pop-Up Bar.

Knoxville does a yearly event called “Dollyfest”, on Brother Wolf’s street. This festival celebrates all things Dolly with live performances, art shows, and a craft festival featuring local entrepreneurs. I wanted to capitalize on this preexisting event by transforming our bar into a pink, floral space featuring music by the Queens of country.

Original Mixology

Branding & Merch

Flask with my original design.

Flask with my original design.

Branded cups.

Branded cups.

Branded post cards used as check presenters

Branded post cards used as check presenters

original napkin design.

original napkin design.

Matchbox design (front)

Matchbox design (front)

Matchbox design (back)

Matchbox design (back)

Gorilla Marketing

Set Design

Success Rate

Net Liquor Sales Comparison:

Jolene’s, June 2-9th, 2023: $119,978.50

Brother Wolf June 2-9th, 2022: $43,187.75

177.81% increase

You may also like

Creative Director at Brother Wolf Bar

Make/Shape Podcast

Brother Werewolf, Original Halloween Pop-up Bar.

Etna Rosso Rebrand

LMAO Comedy Fest

↑Back to Top